About Us

College Admissions Consultants

Long time residents of the Almaden Valley (95120) neighborhood of San Jose, our passion for college admissions was sparked years ago as we navigated the process with our own children. 

We have rich professional and community volunteer experiences that we currently leverage as College Admissions Consultants.  We have certificates from UC Berkeley Extension in College Admissions and Career Planning  and work with students from a variety of public and private schools in the local area.

We are professionally affiliated with the National Association of College Admissions Counselors (NACAC), Western Association of College Admissions Counselors (WACAC), the Southern Association of College Admissions Counselors (SACAC), Higher Education Consultants Association (HECA), and are two of the founding members of South Bay College Admissions Advisors.

Each year, we travel around the country visiting college campuses and meeting with Admissions Officers to keep up with the latest in admissions news.  Check out the over 100 US and international colleges we’ve visited. Colleges Visited

Kathy Cronan

I have a B.S. in Business from Cal Poly-San Luis Obispo and 11 years of management and procurement experience at IBM. From 2010-2012, I was Vice President of Philanthropy for my local chapter of National Charity League. I also have years of volunteer leadership experience at my church and my children’s schools.

Sandy McMaster

I have an MBA from Santa Clara University and a BA Business Administration from Maryknoll College. I was a Director of Business Operations and Finance at Xilinx and have over 20 years of Finance management experience at AMD and Xilinx. While at Xilinx, I directed the Business Operations’ Systems, Training and Infrastructure team, and was also an active leader of the Finance organization’s new graduate recruitment program. Since leaving high tech, I have been an active volunteer leader at my church, my chapter of National Charity League, and my children’s schools.

Our Philosophy

  • We believe in empowering students to take control of their college hunt
  • We believe that every student, regardless of academic profile, has a choice of colleges that fit his/her needs
  • We believe in providing the highest level of personalization, comprehensive service to every student.
  • We believe in complementing the high school counseling program.
  • We abide by the National Association of College Admissions Counselors’ statement of Principles and Good Practices
  • We believe in core values of Professionalism, Trust, Education, Fairness and Equity, and Social Responsibility